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ABOUT

My goal is straightforward – to help serious business owners generate more clients!

Small Business Breakthroughs Magazine

With 25 years of experience in the CPG industry, I am an industry expert in driving substantial revenue and profit growth for some of the most iconic brands. My deep expertise in Supply Chain and Commercial leadership has equipped me to coach and mentor C-suite executives and entrepreneurs at all levels, addressing their unique business challenges with precision. I excel in demystifying complexity and applying the right strategies in the right sequence, consistently delivering significant results. My mission is to transform the lives of entrepreneurs by crafting personalized strategies that foster business growth and brand success.

At Catapult Group, LLC, we solve business challenges with customized solutions for entrepreneurs and businesses alike. As a problem-solving and service organization, our primary objective is to propel your business well into the future. We are passionate about helping small and medium-sized businesses achieve P&L productivity by uncovering untapped opportunities. Our revolutionary business assessment software quickly pinpoints major profit impacts within any business, often overlooked and costing them hundreds of thousands of dollars each year. Leveraging over 25 years of relevant experience in supply chain and commercial expertise, we translate winning strategies that drive incremental growth and profit across various industries. WE'LL SHOW YOU IN LESS THAN 45 MINUTES HOW TO GENERATE $100K+ IN REVENUE AND $10K MORE PROFIT—GUARANTEED.

 

AREAS OF FOCUS

Let's innovate in these 6 areas together:


  • Market PositioningThe single most important fundamental required for a CEO to build a successful business is having a clear, compelling position that makes buying for consumers a no-brainer… especially in our current marketing saturated world. 
  • Managing COGS and OverheadMost business owners spend an insurmountable amount of time focused on driving top-line revenue.  They fail to realize that driving revenue AND reducing costs directly impact Gross Profit. 
  • P&L fundamentals and revenue driving strategiesWhile we can’t offer CEOs you an MBA in finance, we can help you understand your P&L intimately and how to do a quick and simple analysis, and how they can use that information to uncover dramatic and instant increases in your profitability. 
  • Go To Market strategiesWe understand that each business, category, and competitive set is different for each business.  We dedicate our time to helping businesses develop strategies that are right for their business to drive the type of revenue that can be transformational.
  • Strategic PlanningDetailing short and long-term business goals helps to develop a robust strategic plan, ensuring that the company navigates through opportunities and challenges effectively. 
  • Scaling considerations: “War-gaming” hypothetical 5-10X growth scenario prepares CEOs to identify potential bottlenecks and scaling challenges, safeguarding sustainable growth.

 

Ready to Take Your Business to the Next Level?

If you’re a business owner looking to unlock your full potential, The Catapult Group Consulting Firm is here to help.  Contact us today for a free consultation and discover how we can turn your vision into reality.

 

SUCCESSES

  • Sales & Profit Growth:  We helped a category brand leader drive additional assortment at retail and Gross Profit by leveraging Revenue Growth Management tools.
  • Successful Return to Market:  We developed a strategic Go To Market Strategy to return an iconic brand back to retail, recapturing it’s #1 market share position.
  • Reduced Cost of Goods and improved efficiency:  We developed and implemented 7-day labor strategy that reduced overtime costs.
  • Partnerships & Alliances:  We developed and proposed Licensing recommendations to drive topline revenue and profit for a Fortune 50 company.