When the move is too big for a coaching call
Some decisions are bigger than a coaching call and more specific than a course. A pricing reset. A retail or channel expansion. An Amazon or distributor go/no-go. A repositioning before a major buyer meeting. Where 1:1 Coaching guides you and Flash Coaching answers one urgent question, a Custom Scaling Engagement is Catapult building the actual plan with you.
What it is
A bespoke, fixed-scope engagement built on the Margin Recovery Framework. We build the go-to-market plan together: repositioning, pricing architecture, channel strategy, retailer sell-in, and the go/no-go decisions that move a brand from "selling some" to "scaling profitably." It's delivered as a defined set of deliverables over a set timeline, and every deliverable is yours to keep.
Who it's for
- Early-stage and scaling CPG brands past the launch stage, facing a concrete, multi-part growth decision.
- Founders who have proven the product and now need a corporate-grade operator to build the go-to-market plan, not just coach them through it.
- Brands preparing to scale into premium retail (Whole Foods, Sprouts, Costco), e-commerce, or gifting channels, who need pricing, margin, and story sorted before they move.
What you get
- A done-with-you go-to-market plan built from real P&L and supply-chain experience, not theory.
- Every deliverable yours to keep and reuse: pricing architecture, sell-in materials, channel roadmap, decision models.
- Fixed scope and timeline, so you know exactly what you're getting and when.
- An optional Growth Partner retainer to carry the plan through execution, with no long-term lock-in.
Scoped and quoted individually on a call.