Profit isn't magic. It's strategy, structure, and systems.
Plain-spoken thinking on the parts of the CPG business that actually move your P&L, written for founders, not finance departments.
Topics: Margin Clarity · Founder to CEO · Boardroom to Kitchen Table
Every Trade Dollar Needs a Job Description: What a $100M Budget Taught Me About Your $50K One
Big CPG companies don't spend trade money until someone writes down what it's supposed to do. Here's that habit, sized for a founder's kitchen table.
Boardroom to Kitchen TableSunday Dinner, Not Boardroom: Why I Coach Founders the Way I Do
I spent twenty-five years in the boardroom. Here's why I left the polish there, and what a founder actually needs at the kitchen table instead.
Boardroom to Kitchen TablePlanogram, Category Captain, Incrementality: The Retailer Words Costing You Money Because Nobody Translated Them
Five words your buyer uses every day and nobody ever explained to you, what each one means in plain English, and where each one quietly costs you margin.
Margin ClarityRevenue Is a Vanity Number. Margin Is the One That Pays Your Mortgage.
Revenue is the number everyone celebrates, but margin is the one that decides if you can make payroll, here's why growing founders need to stop treating them as the same conversation.
Margin ClarityThe Three Places Your Margin Is Quietly Walking Out the Door
Revenue's up but your bank account disagrees? Here are the three places CPG margin quietly disappears, and why none of them show up on your P&L until it's too late.